We are continuously evaluating and evolving our business practices to align further with the natural harmony of this earth using for-benefit and natural capitalism principles plus cradle-to-grave and quadruple-bottom-line frameworks. Quadruple-bottom-line means we take into consideration the financial, earth, social, and spiritual aspects of every decision within our business. Cradle to grave means we take into account every impact of our product from when the resources are harvested from the earth to when they return to it.
We re-use the majority of our bottles, compost, use all non-toxic cleaning supplies, energy-efficient refrigeration, re-use packing material, recycle, pay twice minimum wage, harvest majority of our ingredients and source as many ingredients locally as possible! We are also considering becoming a For-Benefit B-Corp.
Juniper’s background is in environmentally and socially sustainable business development, which included speaking at the United Nations Commission on Sustainable Development for four years, presenting at the Asia Pacific Roundtable on Sustainable Production and Consumption, and doing field research in Brazil on Carbon Credits.